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Metrics

The success of your experiment can be measured by metrics. ABetterChoice platform supports seven metric types namely Average, User Proportion, Ratio, Sum, User Count, Active Days Per User and Retention. Below are the definitions of each metric and their descriptions:

Metric DefinitionsDescription
AverageDescribe as Sum/UV or PV/UV, such as Average Revenue, Sessions per User
User ProportionDescribed as UV/UV, such as The proportion of users who clicked the Share button
RatioDescribed as UV/UV, such as The proportion of users who clicked the Share button
SumDescribe as PV or Sum, such as Total Amount Paid
RetentionDescribe as UV/UV, such as the fraction of the previous day's (DO) users who are active the following day (D1)
Active Days Per UserDescribe as Sum(user_day)/UV, such as Login Days Per User
User CountDescribe as UV, such as Total Unique Views

Metrics will be defined upon user action events table. ABetterChoice's Engine combines the user action events table with the experiment exposure events to compute the metric value for your experiment.